That's because ads that get a pass on ABP's white list are only going to be as secure as the sources serving them to viewers.
Adblock plus sold out plus#
While Adblock Plus appears to be careful about documenting the screening of its white list, the security of ads served through ABP's white list is the elephant in the room. But bad taste can't hurt you, right? In our brave new world of skyrocketing malvertising infections, it can. Maybe a scornful rival coven cursed Adblock Plus to have bad taste in strategic partners. Taboola's unsuccessful argument against the agency's charges was that it isn't an advertiser and therefore isn't subject to the Better Business Bureau's National Advertising Division rules. This is the same Taboola that was smacked down by the Better Business Bureau not too long ago for blurring the line between so-called "native advertising" and real editorial content. Right now on The Atlantic you can see Taboola's "25 Stars Who Are Literally Unrecognizable Without Makeup," and on Daily Mail, "Get Paid $150 For Using This Credit Card."
Its pay-for-play deals with Google, Microsoft, Amazon and multi-billion dollar "native content" ad company Taboola were also confirmed.ĭo you recognize that last one? If not, you surely know Taboola's trademark "Around The Web" paid-content links - as in, those clickbait redirect articles sometimes called "You May Also Like," confusingly displayed alongside actual articles on news sites. It was reported that "one digital media company (which asked not to be named) was told that it would cost 30 percent of its advertising revenue to be whitelisted by Eyeo and Adblock Plus." Even after it started rolling out in 2011, Eyeo would not name its white-listed " strategic partners." But when information was leaked, the ad blocker confirmed to Financial Times that it was giving a pass to more than 300 businesses.
Adblock plus sold out free#
Large companies pay Adblock Plus' parent company, Eyeo, for this white-listing, though it's offered free for small and medium-size websites. Those ads that don't get blocked come from companies and organizations that Adblock Plus calls "strategic partners." They are all manually approved by ABP and must meet ABP's acceptable ads criteria. That white list is turned on by default when someone installs Adblock Plus, so users must manually opt out if they don't want to see any ads. Not all of its 144 million or so users know this, but Adblock Plus comes preloaded with a filter that allows some ads to be shown.
The superstar ad-blocking tool has already taken a lot of heat for having that white list in the first place - called an "acceptable ads" policy - as well as the way it's executed.
Instead Adblock Plus held a summit earlier this week in London to hash out a new treaty with ad publishers, so even more of them can be white-listed to bypass the popular tool's advertising filters. By subscribing, you are agreeing to Engadget's Terms and Privacy Policy.
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